Screens from the delivered website
Contexte
Making a very large catalogue easy to browse
JL-Perf distributes the big detailing brands — Koch Chemie, Gtechniq, Soft99, Infinity Wax… A deep catalogue, four vehicle worlds, and customers looking for a brand as much as a product.
The website had to organise that depth: navigation by category and by brand, editorial brand pages telling each maker’s story, and carousels to push best-sellers and new arrivals.
Objectives
- Browse by category, by brand or by vehicle
- Brand pages that build preference
- Highlight best-sellers and new arrivals
- Effective search across the whole catalogue
What we delivered
A big catalogue, made clear
01
Store design
Electric blue, dense but legible product cards, highlights at a glance.
02
Catalogue navigation
Categories, brands and vehicle worlds accessible from the home page.
03
Brand pages
Each maker’s story and promise, to sell more than just prices.
04
Merchandising
Carousels, promo badges and product reviews working for average basket size.