Screens from the delivered website
Contexte
Turning an electrician’s expertise into a lead machine
JP Bellay Électricité installs EV chargers for homes, apartment blocks and businesses. The market is booming, but the customer journey stays foggy: real price, subsidies, tax credit, vehicle compatibility.
We built a dedicated landing page around a 3-step simulator: the visitor describes their home, gets a costed estimate with subsidies deducted, then requests their personalised quote.
Objectives
- Clarify the real price: subsidies and tax credit deducted
- Capture requests via the 3-step simulator
- Back up credibility: decades of experience, certified installers
- Cover Rennes and Nantes on local searches
What we delivered
A landing page that turns into quotes
01
Acquisition landing page
Argument, proof and a 3-step process, built to convert.
02
Estimate simulator
Home type, status, address: an immediate costed result, subsidies deducted.
03
On-brand design
The Bellay green, rounded legible type, distraction-free journeys.
04
Conversion & tracking
Phone CTA + form, every request tracked through to the quote.