Alternative payment methods: reassuring and converting more customers
PayPal, Apple Pay, Google Pay: offering a digital wallet reduces abandonment caused by an overly rigid checkout.
- Around 30% of visitors give up when faced with an overly rigid checkout
- Apple Pay and Google Pay authenticate via biometrics, with no manual entry
- Placing these buttons before the card form increases completion by 15 to 25%
Why the bank card alone is no longer enough
Around 30% of visitors abandon their purchase when faced with an overly rigid payment process. A digital wallet lets them pay in one click, without re-entering bank details on every visit.
Sensitive data stays stored with the wallet provider, never directly in your database: an extra layer of security and trust.
PayPal, Apple Pay and Google Pay
PayPal remains the benchmark with more than 400 million active accounts and native integration on most platforms. Apple Pay and Google Pay dominate the iOS and Android ecosystems respectively and approve the purchase via biometrics.
These mobile solutions avoid any external redirect and any extra data entry, a notable conversion gain on high-impulse products.
Integrating without heavy development
On Shopify, WooCommerce, PrestaShop or Magento, PayPal is configured via a merchant account and API credentials; Apple Pay and Google Pay are most often activated directly from your main gateway (Stripe, for example).
Systematically test on iPhone, Android and desktop after activation to verify that each option displays and works correctly.
Optimizing the display to maximize conversion
Place the digital wallet buttons before the card form: stores that adopt this order see their completion rate rise by 15 to 25%.
Follow each brand's official guidelines for button size and labeling, and give them at least half of the form's space on mobile.
Expanding your payment methods is part of our e-commerce support.