Screens from the delivered website
Contexte
Making a directory stand out against the giants
Finding a reliable tradesperson is still an obstacle course. Vosartisans offers a simple directory: pick a trade, a city, and contact local tradespeople directly — no middleman, no bidding.
The website had to make search instant, make tradespeople want to sign up, and hold its own on Google against established platforms through guides and unapologetic comparisons.
Objectives
- A two-field search: trade + city
- A clear 3-step path: search, choose, engage
- Convince tradespeople to join the directory
- Build SEO authority with guides and comparisons
What we delivered
A simple directory, built for SEO
01
Platform design
Bold blue, expressive type, search from the very first screen.
02
Search engine
By trade and by city, repeated at the key moments of the journey.
03
Editorial space
Guides, tips and comparisons against competing platforms.
04
Tradespeople funnel
Sign-up for professionals and prominence for their profiles.