Lead Generation Funnels
We build your B2B lead funnel end to end: landing pages, lead magnets, lead capture forms, nurturing and lead scoring that turn the traffic you already pay for into qualified sales meetings.
No commitment · Response within 24 hours
- ★ 5.0 on Google · 22 reviews
- Senior experts + in-house AI
- B2B & e-commerce
What we do
A B2B lead funnel that turns paid traffic into qualified meetings
From the offer to lead scoring and CRM routing, here is what we do to build your lead generation funnel and what you get at every stage.
01
Funnel audit & offers
Traffic sources, current pages and sales feedback reviewed to pick the offers worth promoting.
- Traffic and conversion data review
- Interviews with sales on lead quality
- Offer and lead magnet for each segment
You get
Funnel map
02
Lead magnets
Guides, checklists, calculators or audits useful enough for buyers to leave their details.
- Lead magnet chosen per segment
- Content written and designed
- Delivery by email and thank-you page
You get
Ready-to-use lead magnets
03
Landing pages & forms
One landing page per offer and campaign, with forms that ask the questions sales needs.
- Landing pages per offer and campaign
- Qualifying form fields and logic
- A/B test plan for headlines and forms
You get
Live landing pages
04
Nurturing sequences
Automated email sequences that educate leads and bring them back to a meeting request.
- Email sequences by segment and stage
- Content mapped to buyer objections
- Triggers based on page visits and clicks
You get
Automated sequences
05
Scoring & CRM routing
Lead scoring and routing rules so sales gets the right leads at the right time.
- Scoring on fit and engagement
- Automatic assignment to the right rep
- Alerts for hot leads
You get
Scoring and routing in CRM
06
Tracking & optimization
Each funnel stage measured from click to meeting, then the weakest step improved first.
- Conversion tracking at every stage
- Dashboard from visit to meeting
- Monthly tests on the weakest step
You get
Funnel dashboard
Free · plan within 48 h · no commitment
Our story
We had the same problem, on our own e‑commerce
Before Klickbee, Louis and Julien built an online business past 13,000 customers. Every lead counted, so they learned what makes a website sell, and what is just decoration. That is the method we now apply to your site, with a senior team in Dubai and experts worldwide.
CEO
Louis Mauclair
Growth, sales & content
CTO
Julien Mauclair
Technical delivery, tracking & AI
E-commerce
13,000+
Customers on our founders’ e-commerce, built and sold
Projects
76
Websites delivered by our founders
Google rating
5.0
22 reviews, our founders’ agency
Regions
4
Regions served worldwide
You talk directly to the founders.
What’s included
What's included when we build your lead generation funnel
From the first click to the booked call, one team designs, connects and measures every stage of your funnel.
Landing pages per offer and campaign
One page per offer, audience and traffic source, with a message that matches the ad or email that brought the visitor there. Easy to duplicate for every new campaign.
Lead magnets that earn the click
Guides, checklists, calculators, assessments or webinars that capture visitors who aren't ready to talk to sales yet, in exchange for qualified contact details.
Lead capture forms that qualify
Short or multi-step forms, conditional fields and built-in meeting booking, so poor-fit requests are filtered out before they reach a rep.
Automated lead nurturing
Email and WhatsApp sequences triggered by lead behavior, to educate, follow up and bring prospects back at the right moment.
Lead scoring and CRM routing
A score based on fit and engagement, then automatic assignment to the right rep in HubSpot or your CRM, with an instant alert.
Stage-by-stage tracking
Conversion rate per stage, cost per lead and per meeting, and the sources that drive revenue. With Klickbee Tracking, you also see which companies visit your pages.
How we build your funnel
Four steps, a scope agreed before we start, and results measured in meetings, not clicks.
Free action plan
We review your traffic, your offer and your current buyer journey, then send you your 3 priority levers and the order to execute them within 48 hours.
Journey mapping
Audience, objections, decision stages: we define which lead magnet, landing page and follow-up fits each level of buyer readiness.
Build and integration
Landing pages, forms, nurturing sequences, lead scoring and the CRM connection are built and tested end to end before launch.
Measure and optimize
We track every funnel stage, test headlines, offers and forms, and focus effort where the cost per meeting goes down.
A clear quote after the action plan, and a funnel measured on the meetings it books.
Case studies
What it looks like when it works
Client A · Industrial, custom metal fabrication
Action plan: making an industrial fabricator visible to large buyers
0/6trade queries where the site ranks in the top 20
Read the case
Client B · B2B SaaS, international logistics
Action plan: a B2B SaaS vendor whose blog could not convert
2ndposition on the main buying query
Read the case
Client C · Off-grid energy, financed model
Action plan: an off-grid power provider facing Gulf key accounts
0contact forms on the site
Read the case
76 projects delivered · 5.0 on Google (22 reviews) · Response within 24 hours
FAQ
Frequently asked questions
Get your free action plan, then decide.
What is a lead generation funnel?
It's the path that takes a stranger from their first visit to a meeting with your sales team. It combines a traffic source, a landing page, an offer (a lead magnet or a meeting), a form, and follow-up that turns a contact into a qualified lead.
What's the difference between a lead generation funnel and a sales funnel?
A lead generation funnel ends when a qualified lead is handed to sales. The sales funnel covers what comes next: the meeting, the proposal, negotiation and close. In B2B, both need to share the same definition of a qualified lead, or marketing and sales end up blaming each other.
What are the stages of a lead generation funnel?
There are usually three: attract (content, SEO, ads), convert (lead magnet, landing page, form) and qualify (nurturing, lead scoring, handoff to sales). Each stage has its own conversion rate to track.
How do you create a lead funnel that works?
Start with your audience and their objections, not with a tool. Then build an offer for each stage of readiness, a landing page per offer, a form that qualifies, fast follow-up and tracking at every stage. That's exactly the scope we build.
What is the biggest mistake in lead generation?
Slow or generic follow-up. Many teams invest in traffic, then let leads wait days for a reply or send everyone the same email. Fast, behavior-based follow-up and clear lead scoring usually do more for meetings booked than extra traffic.
What is a lead magnet, and which one works in B2B?
It's a free resource offered in exchange for contact details: a guide, checklist, calculator, assessment, webinar or template. In B2B, the best ones solve a specific problem in your buyer's job, rather than a generic white paper.
Do you build the landing pages?
Yes, on your current site (WordPress, Webflow, Strapi) or on a dedicated page, connected to your CRM and tracking. Each page is built for one offer and one traffic source, then duplicated for the next campaigns.
How does lead scoring work?
Each lead gets points based on fit (industry, company size, role) and engagement (pages viewed, content downloaded, emails opened). Above a threshold agreed with your sales team, the lead is routed automatically to the right rep in your CRM.
Which tools do you work with?
Mainly HubSpot for CRM and automation, WordPress, Webflow or Strapi for pages, and Klickbee Tracking to measure the journey without cookies and identify the companies visiting your pages. We also adapt to your existing stack.
How long until we see results?
A first funnel is usually live in three to five weeks. Results start as soon as traffic reaches it, then we improve each stage based on real data.
How much does a lead generation funnel cost?
It depends on the number of offers, landing pages and sequences to build, and on your stack. We put together a quote after the free action plan, once the scope is clear. You know what you'll pay before we start.
Does this work for e-commerce?
Yes. In e-commerce, the funnel ends with a purchase rather than a meeting: product pages, offers, cart recovery and email sequences.
Still have a question?
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A tailored plan to generate more leads and sales from your existing traffic.
- Built for B2B & e-commerce teams
- No commitment
- A 15-minute call, then your plan within 48 hours
- ★ 5.0 on Google · 22 reviews
- Senior experts + in-house AI
- Founders of a 13,000-customer e-commerce