How much does a GEO agency cost? Monthly ranges, AI visibility tool prices, what a retainer should include, and how GEO changes your SEO budget.
Louis Mauclair · CEO
Updated November 2026 · 7 min read
TL;DR Most US agencies price GEO between $1,500 and $5,000 per month for a small business, and $5,000 to $25,000 for mid-sized companies (WebFX, October 2026). AI visibility tracking tools alone run from $29 to about $500 per month depending on how many prompts you track. A GEO offer under $100 a month is the price of a tracking tool, not of an agency doing the work. At Klickbee, GEO is built into our SEO plans: $1,090, $1,990 or $3,490 per month after a $1,490 setup.
By Louis Mauclair, CEO of Klickbee, an SEO, GEO and Google Ads agency for B2B and ecommerce companies. Before Klickbee, he co-founded an ecommerce business that grew past 13,000 customers.
GEO (generative engine optimization) is the work of getting your brand cited in answers from ChatGPT, Perplexity, Gemini and Google's AI Overviews. Pricing is all over the place, because "GEO" can mean a dashboard, a one-time audit or a full content and PR program. Here is what agencies actually charge, what you should be paying for, and how to compare two proposals.
For a small or mid-sized business, expect $1,500 to $5,000 per month for an ongoing GEO program, with larger programs running well past $5,000. Published numbers are still thin, so read them as ranges:
Under $100 a month, you are buying software access. It measures your AI visibility. It does not improve it.
Tracking tools publish their prices, which makes the math easy:
A dashboard that shows you are missing from ChatGPT answers does not put you in them. Getting cited takes content that AI engines want to quote, technical fixes so they can read it, and mentions on the sites the models rely on. That work is what costs money, and it is what should be itemized in the proposal.
A serious GEO engagement has three parts. If one is missing, the price should reflect it.
GEO does not replace SEO. It sits on top of it. If your site does not rank on Google, AI engines have little reason to pick it up. That is why most credible agencies sell GEO as an extension of SEO rather than a standalone service.
In practice, the extra GEO cost comes from three lines:
For SEO-only retainers, see our breakdown of SEO pricing. If an agency charges more for GEO than for SEO without producing more content, ask what the difference pays for.
Public data is still limited, but two numbers frame the opportunity.
Measure GEO first by your share of citations on the prompts that matter, then by pipeline. For most B2B sites, AI referral volume is still small. But a buyer who arrives after seeing your name in a ChatGPT answer is often further along in their research.
Give it several months. Content has to be indexed, trusted and then cited. Anyone guaranteeing AI citations within weeks is promising something no one controls.
We do not sell GEO as a separate package: GEO is built into our SEO plans, because one does not work without the other. Every plan includes strategy, content, technical SEO, AI visibility tracking and reporting.
Setup is $1,490, with a 3-month minimum and then 1 month's notice. Our team works in English and French and pairs senior consultants with in-house AI agents for prompt tracking. Details are on our AI SEO agency page. To compare with other providers, see our list of the best GEO agencies.
GEO agency pricing only makes sense against what you get: prompts tracked, content shipped, mentions earned, and movement in your citation share. A tool alone is not enough, and a five-figure monthly fee is not always justified. Before you sign, ask for all three workstreams in writing, and make sure GEO sits on a solid SEO strategy. To see where you stand today, request a free SEO and AI visibility audit: you get an action plan within 48 hours.
WebFX puts project work such as audits in the $5,000 to $50,000 range, and French data puts most diagnostics under €5,000. Price depends on how many prompts, AI engines and competitors are covered. A useful audit delivers a baseline and a prioritized action list.
Not necessarily. GEO adds a tracking tool, analysis time and off-site mention work, but it relies on the same foundation as SEO. If a proposal prices GEO as a fully separate service with no extra content, ask why.
You can handle tracking: tools like Otterly.AI start at $29 per month. The hard part is producing content AI engines cite and earning mentions on the right sites. That is where an agency earns its fee.
Plan on several months. Content has to be indexed and seen as trustworthy first. Be wary of any guarantee of AI citations on a short timeline: no one controls model outputs.
Louis Mauclair
Louis leads growth and digital acquisition for B2B and e-commerce companies in France and the UAE. Before Klickbee, he co-built and sold an e-commerce business that served more than 13,000 customers. He moved to Dubai in 2026 to work with companies across the GCC.
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