Marketing Analytics Consulting That Ties Spend to Revenue
A tracking plan, a clean GA4 setup, server-side tracking and CRM attribution, so every dollar of marketing spend connects to pipeline and closed deals. Senior analysts, one fixed quote, and you own every account.
Sound familiar?
You spend across Google, LinkedIn, Meta and email, yet nobody can say which channel pays for itself. Here is what US marketing leaders tell us.
- "GA4 and our ad platforms never agree." Each tool claims the same conversion, and the totals add up to more sales than you actually made.
- "We track form fills, not revenue." Your reports stop at the lead, so a channel that brings junk looks as good as one that brings customers.
- "Nobody knows what's tagged anymore." Years of scripts added by different agencies, no tracking plan, and events that fire twice or never.
- "Ad blockers and cookie banners eat our data." Browser-side tracking misses part of your conversions, and your bidding algorithms learn from incomplete signals.
- "Last click gets all the credit." Branded search looks like your best channel while the campaigns that created demand look like waste.
- "We have forty dashboards and no answers." Reports full of sessions and bounce rates, and still no clear view of cost per customer by channel.
Marketing analytics should answer one question: where does the next dollar of budget bring the most revenue?
Get your free action plan
What our marketing analytics consulting covers
This is marketing measurement, not a BI project: we focus on the data that tells you where to spend next.
Tracking plan and audit
An audit of your current tags and a written tracking plan: key events, conversions, naming rules and the question each metric answers.
GA4 tracking done right
Clean GA4 configuration with Google Tag Manager, custom events, conversions, consent mode and cross-domain setup, tested before it goes live.
Server-side tracking
A server-side container that recovers conversions lost to ad blockers and browser limits, and sends cleaner signals to Google Ads, Meta and LinkedIn.
CRM attribution
Source, campaign and landing page stored on every lead in your CRM, such as HubSpot, then linked to deals, so marketing attribution reaches closed revenue.
Dashboards that tie spend to revenue
A short set of dashboards showing spend, pipeline, revenue and cost per customer by channel, built on your data and on tracking.klickbee.com, our own analytics platform.
Account identification
See which companies visit your site, even when they fill in no form, and push alerts to your CRM when a target account comes back.
How we work
A fixed quote after the audit and a sign-off at every stage. You always know what happens next.
Step 1
Audit and tracking plan
We audit your tags, GA4 property, ad platform conversions and CRM fields, then write a tracking plan built around the decisions you need to make.
Step 2
Implementation
GA4 and Tag Manager configuration, consent mode, a server-side container, and the fields and workflows that pass source data into your CRM.
Step 3
Quality checks
We test every event across devices and browsers, compare GA4, ad platform and CRM figures, and fix gaps before anyone relies on the data.
Step 4
Dashboards and handoff
We deliver dashboards that tie spend to revenue, document the setup and train your team to read and maintain it.
One tracking plan, one source of truth, and budget decisions based on revenue.
Discuss your project
Get a free action plan for your marketing analytics
Not sure your data can be trusted? We review your GA4 setup, your conversion tracking and how leads reach your CRM, then send a one-page plan: the three fixes to prioritize, their estimated impact on your budget decisions and the order to execute them. Free, no strings attached.
Tracking plan
Measure what drives decisions
We start from the decisions you need to make, then define the events, parameters and conversions that feed them. Every tag is documented, so your data stays clean when your site and team change.
Attribution
Credit that follows the deal, not the click
We pass campaign and source data into your CRM and connect it to closed deals, so you compare channels on pipeline and revenue instead of platform-reported conversions.
Ownership
Your accounts, your data, no lock-in
GA4, Tag Manager, server container and dashboards are set up in your accounts. If you change agencies or tools, your tracking and history stay with you.
After the project
What changes when your data finally agrees
Your GA4, ad platforms and CRM tell the same story. Each lead carries its source and campaign into the CRM and stays attached to the deal until it closes. Server-side tracking recovers conversions the browser used to miss, so your bidding algorithms learn from better signals. Your leadership opens one dashboard and sees spend, pipeline and revenue by channel. Budget discussions start from cost per customer, not from clicks, and every account and container sits in your name.
Ready to see which channels actually drive revenue?
Tell us about your channels, your tools and your CRM. We'll show you where your tracking breaks and what it costs you, and we reply within 24 hours.
Pricing
Scope depends on your number of sites, channels and conversions, and on how your CRM is set up. After a tracking audit you get a fixed quote and schedule. No hourly billing, no surprise invoices.
Tracking audit and plan
Custom quote
For teams that need to know what is tracked today and what should be.
Features:
- Audit of your tags and GA4 property
- Review of ad platform conversions and CRM fields
- Written tracking plan with key events and conversions
- Naming rules and the question each metric answers
Tracking, attribution and dashboards
Custom quote
For marketing teams that want every dollar of spend tied to pipeline and revenue.
Features:
- Everything in Tracking audit and plan
- GA4 and Tag Manager configuration with consent mode
- Server-side container for Google Ads, Meta and LinkedIn
- Source and campaign passed into your CRM and linked to deals
- Quality checks across devices, browsers and tools
- Dashboards tying spend to revenue, documentation and training
Account identification
$590/month
Add-on that shows which companies visit your site and alerts your sales team in the CRM.
Features:
- Company-level identification of site visitors
- Alerts pushed to your CRM
- Target account visits flagged for sales
- Set up and configured by our team
Frequently asked questions
Straight answers on tracking, GA4, attribution, pricing and timelines.
What does a marketing analytics consultant do?
A marketing analytics consultant sets up the tracking, attribution and reporting that show which campaigns and channels generate revenue. At Klickbee that means a tracking plan, GA4 and Tag Manager configuration, server-side tracking, CRM attribution and dashboards that tie spend to pipeline and closed deals.
How much does marketing analytics consulting cost?
Cost depends on the number of sites, conversions and channels, and on your CRM setup, so we give you a fixed quote after a tracking audit. You know the full price before we start. Account identification, if you add it, is $590 per month.
How long does a GA4 tracking setup take?
It depends on scope: fixing an existing GA4 property is faster than a full tracking plan with server-side tracking and CRM attribution. The audit gives you a fixed schedule, and you can start with a free action plan delivered in under 48 hours.
What is marketing attribution?
Marketing attribution is how you give credit for a sale to the channels and campaigns that contributed to it. Ad platforms each claim the same conversion, so we store source data in your CRM and connect it to closed deals, which lets you compare channels on actual revenue.
Do I need server-side tracking?
If you run paid campaigns, most likely yes. Ad blockers, browser restrictions and consent rules make browser-only tracking miss conversions. A server-side container recovers part of that data, respects consent and sends cleaner signals to Google Ads, Meta and LinkedIn.
Is this the same as data analytics consulting or BI?
No. Data analytics consulting often means data warehouses and business intelligence across the whole company. We focus on marketing measurement: tracking, attribution and dashboards that tie marketing spend to revenue. If you already have a BI team, we feed it clean marketing data.
Which tools do you work with?
GA4, Google Tag Manager, server-side containers, Google Ads, Meta, LinkedIn, HubSpot and other CRMs, plus Looker Studio for dashboards. We also use tracking.klickbee.com, our own analytics platform. Everything is set up in your accounts.
Do you work with companies in the United States?
Yes. Klickbee has offices in France and the UAE and works with clients in Europe, the Gulf and North America. We run projects remotely and schedule calls in your time zone.
Know where your revenue comes from. Get your free action plan.
Clean GA4 tracking, CRM attribution and dashboards that tie spend to revenue. Fixed quote, full ownership. We reply within 24 hours.
Get your free action plan