Server-⁠Side Tracking Agency

With standard tracking, your visitor's browser sends data straight to Google, Meta or LinkedIn. With server-⁠side tracking, it sends it to a server on your own subdomain, which filters it and then forwards it to each platform. You gain reliability, page speed and control over the data you share.

Client-⁠side, each pixel runs in the browser and depends on what the browser allows. Server-⁠side, a single request goes to your server, which then feeds your tools. Most projects keep a light web container and add the server: a hybrid setup.

No. Consent is still required where the law requires it, in the browser and on the server. We connect the server to your consent tool and Google Consent Mode, and no data reaches an ad platform without the visitor's consent. What you do gain is more control over what is shared.

The project is custom-⁠quoted: the price depends on how many platforms we connect, your CRM and how complex your site is. Server hosting comes on top and is billed by the provider. Stape, for example, advertises a free plan up to 10,000 requests a month and paid plans from $20 a month, while Google Cloud costs more because it needs several servers. You get the total cost before we start.

The timeline is fixed in the quote after the audit. For a site with two or three ad platforms, it is a matter of weeks, not months. Ecommerce sites with many events, several domains or a CRM to connect need more QA time.

Not always. For Meta, the recommended setup keeps the pixel and adds the Conversions API, with a shared event ID for deduplication. For GA4 and Google Ads, most tags can move to the server. We decide channel by channel.

When the pixel and the server send the same conversion, the platform needs to know it is the same one. Each event gets a unique ID sent through both paths, and the platform keeps only one. Without it, conversions are counted twice and your bidding is skewed.

It depends on your share of Safari users, ad blocker users and your consent rate. Instead of promising a percentage, we measure volumes before and after on your own site, and you see the difference in the dashboard.

GA4, Google Ads, Meta and LinkedIn server-⁠side, plus your CRM, such as HubSpot, to send qualified leads and sales back to the ad platforms. We work on WordPress, WooCommerce, Shopify, Webflow and custom sites.

Stape and Addingwell are managed hosting options that are easy to maintain. Google Cloud gives more control but needs more technical upkeep. We recommend the option that fits your volume, your data requirements and who will maintain the setup.

No. If you spend little on ads or have very few conversions, a clean client-⁠side setup is often enough. Server-⁠side pays off when Google Ads, Meta or LinkedIn are a real share of your budget and their algorithms need complete data to bid well.

You get documentation and your team is trained. If you prefer, we monitor tracking every month: alerts when an event stops coming through, checks after each site update and new conversions added.

Klickbee Tracking is our cookieless analytics tool, which also identifies the companies visiting your site. It complements server-⁠side tracking: the server feeds your ad platforms reliable conversions, and Klickbee Tracking shows you the journeys and the accounts worth following up.