Free Google Ads budget calculator to plan your spend
Enter your goal, your cost per click and your conversion rates. Get the monthly budget you need and what to expect in leads and revenue.
- 100% free
- No sign-up
- Based on your numbers
Enter your numbers
Your budget updates as you type. Example values are pre-filled.
Start from a profile
How many customers you want from Google Ads.
Average revenue per customer.
Check it in Google Keyword Planner.
Share of visitors who send a request.
Share of leads who become customers.
Your monthly budget
Recommended budget per month
€6,667
to get 20 new customers per month
What to expect
- Clicks needed
- 2,667
- Leads needed
- 80
- Cost per lead
- €83
- Cost per customer
- €333
- Expected revenue
- €24,000
- Expected ROAS
- 3.6x
Louis & Julien, founders
Free 15-minute call, no commitment
Tip
Your CPC changes with your industry and keywords. Replace the examples with the real figures from your account.
Budget basics
Set a budget you can actually test
01
Start with real data
Use your own CPC and conversion rate from your account as soon as you have them, not industry averages.
02
Leave room to learn
Plan at least two to three months of spend before judging a campaign. Smart bidding needs data to settle.
03
Budget by margin, not by hope
Your maximum cost per customer is what your customer value and margin can afford.
Need help with your ads?
A calculator gives you the budget. We make it perform
Klickbee builds and manages the campaigns, the tracking and the landing pages, so every euro you spend can be traced to a lead.
Google Ads management
Search and Performance Max campaigns built around the leads that become revenue, not around clicks.
Learn moreTracking & attribution
GA4, server-side tracking and CRM connection, so every lead is traced back to its campaign.
Learn moreLanding pages that convert
Pages designed to turn the clicks you pay for into qualified requests.
Learn more