Free LinkedIn Ads budget calculator for B2B campaigns
Enter your goal, your cost per click and your conversion rates. Get the monthly budget you need and what to expect in leads and revenue.
- 100% free
- No sign-up
- Built for B2B
Enter your numbers
Your budget updates as you type. Example values are pre-filled.
Start from a profile
How many customers you want from LinkedIn Ads.
Average revenue per customer.
Check it in LinkedIn Campaign Manager.
Share of impressions that become clicks.
Share of visitors or form views that become leads.
Share of leads who become customers.
Your monthly budget
Recommended budget per month
€8,000
to get 10 new customers per month
What to expect
- Impressions needed
- 200,000
- Clicks needed
- 1,000
- Leads needed
- 50
- Cost per lead
- €160
- Cost per customer
- €800
- Expected ROAS
- 6.3x
Louis & Julien, founders
Free 15-minute call, no commitment
Tip
LinkedIn clicks cost more than on other channels, but they reach decision makers. Replace the examples with the real figures from your account.
Budget basics
Plan for a longer B2B sales cycle
01
Expect a higher cost per click
LinkedIn is pricier per click than most channels. The value is reaching decision makers directly.
02
Test lead gen forms
Native forms often convert better than a landing page, especially on mobile. Compare both.
03
Keep your audience precise
Target job titles, company size and industry. A small, relevant audience beats a wide one.
Need help with your ads?
A calculator gives you the budget. We make it perform
Klickbee builds and manages the campaigns, the tracking and the landing pages, so every euro you spend can be traced to a lead.
LinkedIn Ads management
Campaigns aimed at the decision makers who matter, built around the leads that become revenue.
Learn moreTracking & attribution
GA4, server-side tracking and CRM connection, so every lead is traced back to its campaign.
Learn moreLanding pages and lead forms
Pages and forms designed to turn the clicks you pay for into qualified requests.
Learn more