Free Meta Ads budget calculator for Facebook and Instagram
Enter your goal, your CPM and your click rate. Get the monthly budget you need to reach it, and the leads and revenue you can expect.
- 100% free
- No sign-up
- Facebook & Instagram
Enter your numbers
Your budget updates as you type. Example values are pre-filled.
Start from a profile
How many customers you want from Meta Ads.
Average revenue per customer.
Found in Meta Ads Manager.
Share of views that become clicks.
Share of visitors who send a request.
Share of leads who become customers.
Your monthly budget
Recommended budget per month
€4,000
to get 20 new customers per month
What to expect
- Impressions needed
- 266,667
- Clicks needed
- 2,667
- Leads needed
- 80
- Cost per lead
- €50
- Cost per customer
- €200
- Expected ROAS
- 6.0x
Louis & Julien, founders
Free 15-minute call, no commitment
Tip
Your CPM and CTR vary with your audience and creatives. Replace the examples with the real figures from your account.
Budget basics
Budget for learning, then for scaling
01
Respect the learning phase
Meta needs around 50 conversions per ad set per week to optimize well. Avoid splitting a small budget across many ad sets.
02
Creatives drive your CPM
Fresh, relevant creatives lower your cost per 1,000 views more than any targeting trick.
03
Track beyond the click
Connect server-side tracking and your CRM to optimize for real customers, not cheap leads.
Need help with your ads?
A calculator gives you the budget. We make it perform
Klickbee builds and manages the campaigns, the tracking and the landing pages, so every euro you spend can be traced to a lead.
Meta Ads management
Facebook and Instagram campaigns built around the leads that become revenue, not around clicks.
Learn moreTracking & attribution
GA4, server-side tracking and CRM connection, so every lead is traced back to its campaign.
Learn moreCreatives and landing pages
Ad creatives and pages designed to turn the attention you pay for into qualified requests.
Learn more