Free ROAS and cost per lead calculator for your ad campaigns
Enter your ad spend, your leads and your close rate. See your cost per lead, your cost per customer and your return on ad spend.
- 100% free
- No sign-up
- Works for any channel
Enter your numbers
Your result updates as you type. Example values are pre-filled.
Start from a profile
What you spend on ads each month.
Requests or form fills from your ads.
Share of leads who become customers.
Average revenue per customer.
Your result
Your return on ad spend
6.0x
for every €1 you spend, you earn €6
What it means
- Cost per lead
- €50
- Customers won
- 20
- Cost per customer
- €250
- Revenue generated
- €30,000
- Net revenue after ad spend
- €25,000
Louis & Julien, founders
Free 15-minute call, no commitment
Tip
A high ROAS is not always profit. Compare your cost per customer with the margin you make on each customer.
How to read it
Look past the first number
01
ROAS is not profit
A 4x ROAS still loses money if your margin is below 25%. Always check it against your margin.
02
Cost per lead is half the story
A cheap lead that never closes costs more than an expensive one that does. Look at cost per customer.
03
Compare over time
Judge a channel over several weeks, not a few days, so seasonality and learning phases do not mislead you.
Need better numbers?
Numbers only help if you can trust the data
Klickbee builds and manages the campaigns, the tracking and the landing pages, so every euro you spend can be traced to a lead.
Tracking & attribution
GA4, server-side tracking and CRM connection, so every lead is traced back to its campaign.
Learn morePaid acquisition
Campaigns built around the leads that become revenue, not around clicks.
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Pages and forms improved to turn more of your paid clicks into requests.
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